Tag: ecommerce

Traffic Arbitrage

Zac van Manen1 Comment

"[Meta/Facebook/Instagram/Google] ads don't make businesses. They scale businesses." I can't remember who said that but the ultimate truth of digital advertising is that this is true. It's basically true of any kind of advertising in general but even in the post-iOS 11 world of digital ads it is easier, faster, simpler, and more data-driven than… Continue reading Traffic Arbitrage

Conversation Starting In Past Tense

Zac van ManenLeave a comment

I finished up with TradeMutt yesterday to head out into the wild world of freelancing full-time, starting with Inka Arthouse. In two years starting conversations about mental health with work shirts, what did I learn? Brand marketing is short term AND long. Every single time I’ve been stuck with what to do with our ad… Continue reading Conversation Starting In Past Tense