Across algorithmic feeds all over the internet, content short form and long, you can find The North Pole’s “operations” livestreamed to general punters curious from December 1st to December 24th what happens inside Santa’s workshop. It is, of course, all for show. The mechanised manufacture of toys at the scale that satisfying the world’s children requires cannot be contained inside a single gingerbread house no matter how large or authentic (some of the elves take bites from the walls and doors as what seems like proof but comments swirl in more cynical circles that they might just have the well-rehearsed taste for thin MDF).
Zac van Manen 